Photographer . Filmmaker . Director .

Joao Perdigao AKA Chac the Underdog is a Portuguese artist, filmmaker, photographer and Music Producer.

Based in Cork, Ireland, CHAC, HypeDigital's creative director, is best known for food photography, mixing his unique imagery with a strong musical component creating a perfect synergy that makes your brand memorable.

On his lens, food gains an extra life, as he inspires people to look at the dish differently. For him, every piece of content is worthy of a music video, and every bite should be an orchestra of flavours and delicious emotions.